SOOK press + brand kit
https://sookthecrab.com/press/   (updated 2026-10-28)

SOOK is a human-powered, amphibious blue crab: a kinetic sculpture that four
people pedal through Baltimore's streets, down a boat ramp into the harbour
and through a sand pit, changing colour as she goes.

What's inside
  fact-sheet.md      key facts, the team, the story, contact, credits
  boilerplate.txt    SOOK in 25, 50 and 100 words
  logos/svg, logos/png
                     shield badge, round badge, wordmark and mascot: on-light,
                     on-dark, and one-colour navy / white; the crab icon in blue,
                     steamed and rainbow. PNGs at 512, 1024 and 2048 px wide.
  logos/sponsor      "Proud sponsor of SOOK" lockups for our sponsors
  icons/             app icon and favicon
  palette.txt/.css   colours with hex, RGB and contrast notes
  fonts.txt          the four Google Fonts and what each is for
  images/            AI concept renders (largest trademark-free versions, each
                     with a small "AI concept render" tag), a CAD render and the
                     course simulator

How we use AI: AI-forward, human-built.
  SOOK isn't built yet. Every picture of her so far is an AI concept render,
  not a photo. Real build photos will be marked "Real photo".
  AI helps with almost everything we make: the concept art (Gemini, "Nano
  Banana"), 3D scans of the art (Meshy), SOOK's voice and her songs
  (ElevenLabs), and a lot of the writing, engineering and software (Claude).
  People make every decision, direct the art, weld and build her, and pedal
  her on May 1, 2027.
  Please keep "AI concept render" in the caption or credit of any concept
  image you use. Never present one as a photo.
  https://sookthecrab.com/ai/

Using the logo
  + Give the logo room. The files already include clear space; keep at least
    that much free around them.
  + Use the full-colour files on white or navy, and the one-colour navy or
    white files for one-ink printing.
  + Use the badges and the wordmark as they are. The mascot and the crab
    icon can stand on their own.
  + Credit concept art as "AI concept render, directed by Team SOOK". Never
    call it a photo.
  - Don't stretch, squash, tilt or redraw the logos.
  - Don't recolour them. Use the colour files, or the one-colour navy or
    white ones.
  - Don't put the logo next to real brands or other teams' marks, except a
    sponsor's own "Proud sponsor" lockup.
  - Don't use photos of kids, or their names, without their family's OK. Ask
    us first.

Sponsors: "Proud sponsor of SOOK"
  * Show the "Proud sponsor of SOOK" lockup on your website, social posts,
    shop window or newsletter, at least 1 inch (or 120 px) wide.
  * Link it to sookthecrab.com where you can.
  * Use it as is: no changes to the words, colours or spacing.
  * It says you sponsor SOOK. It doesn't mean SOOK or AVAM endorses a
    product, so keep it away from product claims, and ask us before using it
    on packaging or paid ads.

Credits
  Act I: the blue crab: AI concept render (Gemini), directed by Team SOOK. Not a photo.
  Act II: steamed: AI concept render (Gemini), directed by Team SOOK. Not a photo.
  Act III: true colours: AI concept render (Gemini), directed by Team SOOK. Not a photo.
  The splashdown: AI concept render (Gemini), directed by Team SOOK. Not a photo.
  The chassis in CAD: CAD render: Team SOOK
  The course simulator: Course simulator: Team SOOK. Aerial imagery: USDA NAIP. Buildings: © OpenStreetMap contributors
  There are no real photos yet: every picture of SOOK here is an AI concept render, and the kit files carry a small "AI concept render" tag. Real build photos will be marked "Real photo". Ask us for anything you need in the meantime.

Contact
  Press: hello@sookthecrab.com (captain: Josh)
  Sponsorship: sponsors@sookthecrab.com
